PRIME White

The Prime White is the definitive foundation of a high-end South African wardrobe, offering a clinical purity that transcends seasonal trends. Engineered for the modern minimalist, this silhouette elevates the classic white sneaker through exaggerated proportions and architectural lines. From the sun-drenched streets of the V&A Waterfront to the high-stakes energy of Sandton, the Prime White provides an aura of clean, quiet luxury that anchors any ensemble with effortless authority. It is more than just a shoe; it is a testament to the power of a pristine aesthetic in an ever-evolving urban landscape.

• Exaggerated Lace System: Features signature wide, chunky flat laces paired with oversized silver-tone metallic eyelets for a bold, structural aesthetic.

• Premium Matte Upper: Crafted from high-grade, durable white vegan leather that offers a smooth, surgical finish and easy-to-clean maintenance.

• Architectural Chunky Sole: A solid, all-white platform outsole provides significant elevation and impact protection for all-day urban comfort.

• Signature Branding: Displays a discreet "CHEKICH" embossed logo on the tongue and a circular emblem on the heel counter for authentic brand recognition.

• Ergonomic Interior: Designed with a breathable, cushioned lining to ensure a superior fit and climate control throughout the South African heat.

To master the "Triple White" aesthetic in Cape Town, pair the Prime White with light-grey tapered joggers and an oversized white linen shirt for a clean, tonal look. For a sharp, high-contrast presence in Johannesburg, style these against slim-fit black denim and a structured black bomber jacket. The chunky lace design acts as a built-in accessory—keep the rest of your outfit streamlined to let the architectural silhouette of the shoe take center stage.