PRIME Black

The PRIME Black is a bold reinterpretation of the classic skate silhouette, engineered for those who demand maximum volume and a defiant urban presence. This model anchors the "men's designer sneakers SA" category by amplifying traditional proportions, featuring oversized industrial eyelets and ultra-wide laces that create an aggressive, high-fashion profile. Handcrafted for the South African style vanguard, it offers a light-absorbing "all black" upper paired with a surgical white base for a high-contrast finish that commands the street.

Product Specifications

• High-Volume Matte Upper: Crafted from premium black vegan leather that provides a smooth, uniform aesthetic and luxury durability.

• Oversized Industrial Hardware: Features extra-large silver-toned eyelets that serve as a rugged, functional centerpiece.

• Ultra-Wide Flat-Knit Laces: Equipped with exaggerated black laces that amplify the shoe’s "fat-lace" skate heritage and bold geometry.

• Architectural White Cupsole: A robust, textured white rubber outsole designed for maximum stability and a clean visual break.

• Reinforced Padded Collar: Engineered with a high-density interior for "Cape Town style" comfort and a locked-in feel during long urban transits.

Style & Versatility

The PRIME Black is designed to be the heavy-weight anchor of a streetwear rotation. To master an elite urban streetwear South Africa ensemble, pair these with oversized wide-leg cargo trousers and a boxy heavy-weight tee to balance the shoe's exaggerated proportions. For a sophisticated Jozi night out, style them with slim-fit black denim and a cropped technical bomber jacket; the white cupsole and silver eyelets provide just enough light to break an all-black silhouette. It’s a silhouette that thrives on volume, making it the perfect choice for the individual who isn't afraid to take up space.